Know the term keyword cannibalization in SEO + solutions
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Know the Terms of Keyword Cannibalization in SEO + Solutions - Recently, I have heard a new term in the SEO world, namely Keyword Cannibalization or Keyword Cannibalization. Either this is a new topic (2020) or an old topic that I just found out about. There are some important things to know about this term as many SEO experts agree on this.
For those of you who still have thoughts like this:
Create a lot of content with the same target keyword is good for SEO.
You need to read more about this keyword cannibalization. So, let's try to discuss.
What is keyword cannibalization?
Keyword cannibalization is a term coined by SEO experts to describe blogs that create multiple content targeting the same keywords, the same value, more or less the same content, on different pages.
Keyword cannibalization is believed by many SEO experts to be "a thing that confuses search engines."
Why is that?
A simple example is like this: You make many cake dishes (posts) with the same basic ingredients (keywords). Then you present everything to the boss (Google / other search engines), then you ask the boss to choose which dish menu they think is the best served to customers.
And because Google doesn't care, then Google just serves all the dishes you give to customers. The result is more or less like the image below.
For the keyword "competitor backlink analysis", 2 posts from Ahrefs appeared on the first page, at positions #6 and #7 to be exact.
What are the negative impacts of keyword cannibalization?
Maybe some of you are thinking, "That's good, so the chances of getting your blog visited are even greater."
Yes indeed, but we must also pay attention to its relevance. Let's take another example from the two articles above. Both articles rank highly on the first page of Google. But the relevance of the article is different. Ranked #6, it was published in 2013 where many articles are no longer relevant, such as pictures, arguments, and others.
Whereas in article #7, which was published in 2017, the content is still more relevant and valid with current conditions.
If all the backlinks obtained by content ranked #6 are ranked #7, then it is not impossible for the content ranked #7 to rise drastically to the top 3.
In addition, there are several other negative impacts that will be obtained on the SEO value of our website if there are a lot of cannibalization of keywords in it, including:
1. Authority Pages Reduce
In terms of SEO now, what is considered is not only the value of Domain Authority, but also Page Authority. If there is a lot of keyword cannibalization on our website/blog, then our Page Authority value will also be affected.
Because later search engines will assume that our web / blog can not be used as a reference. For example, for the keyword "Cheap home cooking" you make 10 articles, all of which target these keywords and none of them are used as the main article, then the search engines will be confused about placing your articles.
Instead of later search engines placing articles that are not relevant to what users are looking for, search engines will choose to lower the ranking of your articles in search results.
If the position of your article goes down, it is unlikely that your article will get organic visits and be read by people. And if no one reads it, it means that your article doesn't have trust it. As a result, your page authority will decrease.
2. Traffic Drops
And the next impact from the first point is that your traffic will also be affected. It's not instantaneous, but what is clear is that your traffic will definitely drop significantly. That will only happen if you are indifferent and do not immediately fix the problem.
3. Conversion Rate Down
Especially for those of you who build websites for business/business purposes, this will obviously have a huge impact on the sustainability of your business. As the number of visits decreases, most likely, the number of conversions / sales that occur will also decrease. And of course you don't want that to happen.
How to Identify Keyword Cannibalization
From what I learned, to find out whether or not there is keyword cannibalization on our blog, we can take advantage of the Google Search Console feature. It's free. You can access it via this link: Google Search Console.
Please open the Performance menu, then in the Query section after that you select a keyword. After the keyword enters the filter, open the pages menu and see how many pages are indexed by Google for that keyword.
If it turns out that there is only one page linked to that keyword on our website, it means that there will be no possibility of keyword cannibalization on our website for that keyword. But if there are several pages that turn out to be adrift with these keywords, then you need to take some corrective steps.
Solutions to overcome keyword cannibalization
If it turns out that you have published many articles that have the possibility of keyword cannibalization, then there are several things you can try to do to fix it.
1. Mixing content
The first step you can try is mixing content. That is, the content of several articles that turn out to be leading to the same keyword, you put together where the articles that you think are more relevant and credible are the main focus, and other articles are used as supporting articles on the same page.
If you are just starting a blog like me, then this won't be a problem because there are only a few articles that need to be revised.
But it will be another matter if you have blogged for a long time and your content has hundreds or even thousands. Therefore, consider another way.
The second method is actually quite easy and effective. If you have several articles for the same keyword and it turns out that the content is similar, you can do permanent redirecting (301) pages that you think are no longer relevant to the articles that you think are most relevant.
If you use Blogger, you can do it easily. You just need:
go to Settings > Errors and redirects > Custom Redirects > Press the Add Button > Enter the URL to be redirected in the first column > Enter the URL of the destination page in the second column > Activate the option Permanent > Save.
That way, it's only a matter of time until the search engines update the database of your content.
And in my opinion, this method is the simplest way because we don't need to delete articles, edit articles, and the backlinks obtained from the redirected page will automatically lead to a new page. Very win-win solution, right?
It would be even better if before you redirect, you first take points that if they are still relevant in the old article and are not on the destination page to be added there.
Your content will also not be lost because your blog draft is still there. It's just that, if someone visits that page, they will be automatically redirected to a new page. But if you want to keep showing your old articles as an online archive, you can use the third method.
3. Setting Noindex, Nofollow, and Canonical
This is one solution that you should try if you want to display all of your articles that have the possibility of keyword cannibalization. Set noindex, nofollow and set canonical to your main page for these keywords.
Again, for Blogger users, you can easily set nofollow and noindex by going to the post edit page, then in the Custom Robot Tags section, you check noindex and nofollow as shown below.
After that, you can add a canonical link in the HTML section of the post that leads to the main page.
<link rel="canonical" href="your-main-page-url" />
Usually stored, in the <head> using conditional tags. Because it's a bit long, I'll just skip it and for a guide to using conditional tags on Blogger, I'll explain it in another article.
Well, that way you don't have to delete your article, your old article can still exist on your blog homepage and your SEO are protected from the bad effects of keyword cannibalization.
According to the old saying, "Prevention is better than cure". Therefore, after you are tired of improving the performance of your web/blog from keyword cannibalization, you can also take preventive actions so that this does not happen in the future.
After you find the keywords you want to target and before you write articles, you can check the state of your blog for those keywords on Google by typing the following keywords:
site:your-domain your keyword.
site:ninura.com free backlinks
You notice the search results on Google. Are there any of your articles that appear and are actually tied to the targeted keywords? If it doesn't exist, it means it's safe, please execute these keywords into the article.
But if there is, try to check the page, is it relevant to the target keyword or is it just an indexing error? If it turns out to be relevant, just try to upgrade the writing. If not, then just execute it.
Well, maybe that's all I want to share about the new SEO knowledge that I got about keyword cannibalization or this keyword cannibalization. I hope what I share is clear and understandable. If something is missing, please add it because I'm also new to this case. If anyone is confused, please ask via the comments column. If you have time, also read my other articles. See you in the next article.