Know the Bounce Rate and How to Overcome It
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Know the Bounce Rate and How to Overcome It - For those of you who use Google Analytics, of course you are familiar with the term Bounce Rate. If not, then you are really fit to read this article. Let's look at the discussion about the bounce rate and how to overcome it. We will also try to discuss things about the bounce rate that you need to know.
What is bounce rate?
Bounce rate is a term for one of the indicators in Google Analytics. This indicator is the percentage of visits to the web or blog that are only cursory.
Or the language is more simply put, the bounce rate increases if your blog visitors only open one page after that back or close your blog without opening another page.
The index value of the bounce rate is 0% to 100%, which is the smaller the bounce rate of your blog, indicating that your blog visitors are active on your blog and do not immediately leave when visiting your blog.
How to calculate bounce rate
(Number of visitor bounces / total number of visitors) x 100%
Bounce visitor is a term for blog visitors who only open one page and then leave your blog.
An example of how to calculate it is like this:
Total number of blog visitors A = 1000
Number of visitors who fled before opening another page = 100
So, the bounce rate of blog A is 100/1000 x 100 (%) = 10%
The effect of the bounce rate
Experts believe this bounce rate indicator is very influential on search results, especially SERP where the lower the bounce rate of our blog, the better the position of our content in search results.
In addition, as a webmaster / blogger, if the bounce rate of our blog is high then we can know that something is wrong with our blog. Either the content, the design, or indeed you as a blogger are not liked by visitors.
Factors that affect the bounce rate
There are many factors that affect the ups and downs of the bounce rate. But generally there are three main points that are likely to affect the quality of a blog's bounce rate.
1. Loading speed
Believe it or not, the loading speed of a blog or website greatly affects the quality of the bounce rate. Therefore, many SEO experts recommend creating a fast load blog design. If possible, the content of the page can be loaded in just 1 second or less.
If, for example, you are a bit confused about how to know the speed performance of your web or blog, you can use a free tool from Google, namely Google Pagespeed Insights.
You don't need to chase a score of 100 on Google Pagespeed Insights, just make sure that you only get a green score (around 80s) both mobile and desktop which indicates that your blog loading is fast enough for these devices..
2. User Experience
Another thing that often affects the bounce rate is the user experience provided by the user. User experience or in other languages is a user experience measured by how easy it is for users / visitors to access the blog.
This is an easy example, you have never visited a blog / blog content then when you are engrossed in scrolling, a subscription pop up suddenly appears out of nowhere.
On the one hand, it is good for marketing but on the other hand it can annoy blog visitors and result in a bad experience for visitors.
Or, popunder ads that suddenly appear when visitors click anywhere. It's very, very annoying and gives the user a very bad experience.
Or a navigation feature that can't be suppressed because the script is corrupt.
Or also your web/blog design that is too eye-catching and unsightly.
There are many factors related to this user experience. Therefore, I will discuss it in another article that specifically reviews the User Experience.
3. Bad Contents
The third factor that is very likely to affect the bounce rate is the content served. 'Bad' content will also give users a bad experience and result in users immediately leaving your blog / website.
The definition of bad content is actually broad but the simple thing is that your content has the right to be labeled bad if your content cannot answer visitor problems.
For example, a visitor comes to blog A to find out the recipe for fried lizard. In the content presented by blog A at the beginning, it actually tells all kinds of history of lizards and types of lizards which is information that is not needed by users.
Is this information really useless? Yes or no it's still useful, it's just not for the visitor.
Therefore, SEO experts recommend using a Table of Content on your blog to make it easier for visitors to find the content they are looking for.
4. Improper Use of Links
This point applies if you often include external links (links to other web) in your content. If you include a link to someone's website, then there is a possibility that your visitors will click on the link and leave your website/blog.
You can outsmart that by giving the link a target = "_ blank" attribute and the problem of leaving your blog is resolved.
The problem is, after an external page opens and your blog visitors go to that page, what happens to your idle page?
The view time will be very high but still, when it is closed by the user it is calculated as the bounce rate.
Bounce rate function
Actually, I mentioned above about the function of this bounce rate indicator. But, I will clarify in bullet points.
- For webmasters / owners / bloggers, it can be an indicator to assess the quality of the blog and prepare a strategy to cover the deficiencies found.
- For Search Engines, the bounce rate indicator will be the value that determines the position of the content in search results.
Bounce rate safe limit
Actually there is no standard of what is a safe figure for the bounce rate. Even based on research results, the bounce rate globally is still in the range of 50%. For more details, look at the image below:
As you can see, the bounce rates for each industry are quite large. Even for blogs that only serve content, the average bounce rate is 40-60%.
So, if, for example, you are asked what the safe limit is, no one knows for sure. But, I can only suggest:
- Pay attention to the type of your website and adjust it to the industry bounce rate chart above.
- See the lower bound of the industry type average for your website.
- Try to catch up under it.
Examples like this.
I focus on Web Ninura to present content even though there are post products in it. Therefore, I categorize this website as Content Websites.
The lower limit of the average bounce rate in the content websites industry is 40%.
Therefore, my target is to get the Ninura web bounce rate below 40%. How much for sure? Yes, nothing. I also consider 39% successful.
After I can maintain the quality of my bounce rate at 39%, then the next target is 38% and so on until my web bounce rate is below 10% or even 0%.
Even though it's a bit impossible.
How to Lower Bounce Rate
To reduce your bounce rate, all you need to do is try as much as possible so that your blog / web visitors don't stop at one page. There's no absolute way to do that, but there are some tips you can try because I did the same thing.
Tips for dealing with bounce rate problems include:
1. Use internal linking
You can maximize internal linking on your post page. Put a link that is relevant to the topic on the page and invite your blog visitors to open that page.
This method is very common. It's just that, it's often overused.
For example in this post, you will find some anchor text (links in the form of text) that lead to other articles and the homepage of this website.
I hope that visitors (including you) will click on the link and browse other content on this web.
2. Maximize the comment feature
You may not realize that if someone comments, that person will reload the page without opening a new session. So you can take advantage of the comments column on your blog to reduce the bounce rate.
You can ask the audience questions that require the audience to answer in the comments column or ask the audience to leave comments before leaving your post page. Of course with the right words and not forcing, yes.
Those are some tips I can give and actually there are several other things related to on page optimization so that your bounce rate goes down or maintains the quality of the bounce rate. But, I think with those tips, if they can be maximized properly, it will make the quality of your blog's bounce rate better.
That's all I can share about the bounce rate for this time. If there is an update, I will also update this post. If you wish, follow Ninura's social media so you don't miss any updates and please ask in the comments column if anything is unclear. Hopefully this is useful and see you in the next content.
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