Understand How Search Engine Works
How Search Engines Work - Learning about SEO means having to know about search engines first. And one that must be known is about how search engines work to process all the data on the internet and present it to search engine users. By knowing this, I hope, you can develop the best SEO strategy on your own. So, let's try to learn about how this search engine works.
What is the importance of knowing how search engines work?
As I said at the beginning, by knowing how search engines like Google or Bing or other search engines work, then you can develop an optimization strategy that will be used to improve the performance of our content without the need to do unnecessary things.
Why did I say that? Because I often hear bloggers who complain or complain about their blogs which they say are not indexed by Google or their blogs are difficult to get good rankings on Google, and there are many other complaints.
If you know the concept of a search engine, you won't worry too much about things like that and if you do, you know the solution.
How do search engines?
In simple terms, the way search engines work is divided into 3 processes, namely:
- Positioning / Ranking
What do each of these terms mean? Okay, I'll try to explain one by one.
Crawling is the process by which search engines crawl the internet looking for new and fresh content that is scattered on the internet every minute. To explore this, search engines like Google use a program or robot which is usually known as a crawler or spider. Well, these robots automatically explore every link/page/document/file they can find.
Every time the crawler finds new content (meaning new content here is content that is not yet in their database), then the robot will read the content. The robot reads it in the HTML version (script code) by skimming. For what parts are read it depends on the system created by the search engine itself.
But generally, important data will be processed by crawlers first. The data consists of:
- page URL
- Page title (Title tag)
- Page description (Meta description)
Google itself has a bot called GoogleBot, whose job it is to find content and analyze every page they fetch (find), then also go to some of the links on the page that it fetches in the hope that there will be other quality content in the link. the.
That's called high quality backlinks. For this problem I will explain another time in an article about backlinks. Let's move on.
After finding a new content and finished scanning the content, these robots will store the data in their database. This database is a server that is very, very large in storage so that it can accommodate a lot of data and a very sophisticated processor so that it can process every data very quickly. If later we need information, search engines just open their database and then look for content that best suits the needs of the user.
Usually the indexing process is fast. Less than 1 minute should be fine. But sometimes, it takes 3 to 4 days because there are so many links that have to be processed by the robot. When we create a new website, the indexing process usually takes a bit longer. So don't be surprised and surprised if it happens. You have to know, if your blog/web settings are correct, gradually Google and other search engines will index your content, really.
Even so, if you still can't calm down, you can 'seduce' the crawler robot to visit your blog or website as soon as possible and index your content as soon as possible. The trick is to do Request Index.
For an explanation of how to seduce him, I will convey in another content, okay? Carry on.
After saving the newly obtained content data, the spiders will sort the existing data and determine which content is the best among the best, the best of the best, the core of the core, the most important among others for the same category.
For this category itself can be interpreted as a keyword. And, what is unique is that each keyword arrangement is a different category. For example, this:
In the keyword: "Fried Chicken Feather Rice" your content is ranked 1st in the search results.
In the keyword: "Chicken Feather Fried Rice" your content can fall to rank 5 or 6.
Is it weird? This is precisely what is interesting. With a pattern like this, everyone has the same opportunity to enter page one of Google's search results which is the target and dream of most Bloggers.
Regarding this, there are still many differences of opinion among SEO Experts and bloggers. Because at this stage, the success or failure of a content is determined. If a piece of content can penetrate the first page of the SERP, then the content is said to be successful, and vice versa if it is not.
Because of this process, many web developers are determined to learn algorithms and patterns from search engines. Even so, there are many factors associated with this ranking. Moreover, every giant search engine never officially says about how they rank their SERP results.
Until now, there are still many experts who study and discuss search engine algorithms, especially the Google algorithm. Why should Google? Because overall, the number of searches on Google is considered the largest compared to other giant search engines, even nearly 20 times larger than Bing and Yahoo!
That's why, the SEO temperature argues, if we can dominate Google's SERP, then the SERP on other search engines will not be a problem. That's it!
Then, how to learn about search engine algorithms? I guess that should be discussed separately. Can be made into several articles, the tablets are so long and complicated.
Yes, that's an explanation of how search engines work. This explanation is only a brief and general description. For more complete and detailed will be very difficult to remember every search engine has their own formula.
But my hope is that we will understand a little more about SEO, and we will realize that SEO is not just backlinks. There are many factors involved in it that we must study in order to be truly successful in the world of SEO.
Maybe that's all I can explain. If something is not clear, please use the comments column below. See you in the next content.